Visual Techniques

Regularity, Symmetry, Intricacy, Depth, and Episodicity.

Colorfulness, repetition, juxtaposition, depth, variation, unity, and balance.

Composition is the interpretive means for controlling the reinterpretation of a visual message by those who experience it. Both examples use similar visual techniques but in different ways. In the first image we can see regularity favoring the uniformity of the elements, clippers, tape, black and white photos. Symmetry, the axis balance, mirror image of book pages. Intricacy, heavily old style page look, vellum look. Depth, background image, the effect of light and shade to imitate dimension. In the second image we appreciate colorfulness and a garden feel throughout the composition. through the repetition of flowers and the grass we get that feel. Juxtaposing the camera and the flowers side by side for a better interpretation/intention of the design. Depth thought the clouds and rainbow on the back to release it from its flatness. Variation of different kinds flowers and colors. Unity of variety to perceive it as a whole, rather than the sum of its parts and a well balanced composition. Through the usage of all these different techniques we can admired a well defined message in web design.