Tone & Color

Tone, dependent on context, is a basic yet important visual element for communication. In this image we can admire tone everywhere. Continues tones in both the bride and groom to emphasize their faces and to create a happy couple mood. Thought there is not much detail in the highlight or the shadows of the dress and suit, we can see contrasting detail in the mid-tones. Tone interacts most of the time with the idea of dimension. In this image there's a clear sense of deeper space. The foreground is out of focus while the background clear and with detail. By overlapping them we get the idea that the couple is far and the image out of focus really close.

Color, highly dependent upon context and contrast with other colors, plays an important role in communicating concepts and for our survival. In this two images we can see the same image but the concept changes when the color is removed. In the first picture, the green becomes the focal point and its meaning follows. The green color in traffic lights is associated with the command; proceed, go, etc while the red, stop. Then the attention goes to the bright background and then we see the two individuals standing there. It created visual hierarchy. The meaning of the message is up to the viewer to interpret. In the second image everything becomes one. No color only tone. It has meaning but no real emphasis anywhere. Color and tone are considered to work together, they interact with each other and show hierarchical relationship in both perception and design. In the first image the combination of both show mood, and a more concise message. Without tone, pure Hue has no strong meaning in this image.