Tuesday, October 5, 2010

Design Success and Failure in Relation to Syntactical Guidelines

In this example we can admire beautiful structural relationships in the visual message. Though there are minimum elements present, the message is clear and well define. The balance is well distributed throughout  the composition making it easy to read and understand the concept without spending to much time. Every element is well arranged, harmony can be found, great leveling.



This example speaks for itself. Terrible color balance. Stress is everywhere. Unable to find any pattern. No relation between positive or negative, both want to act at the same time. There isn't a single fixed point where to stop. Structure was used but not achieved. No visual hierarchy. Background image is too distracting, no headline or title or i wasn't able to find it, different colors every where which adds to user confusion, and embossing effect on Ads. In simple words its a terrible design with no plan or structure, impossible to even read.

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